★ 4.9/5 · 1,200+ verified reviews

It's not your shampoo.
It's your water.

Frizz, dullness, breakage, fading colour, a tight itchy scalp. Caused by the chlorine and hard-water minerals you rinse your hair in every single day. MOYA filters them out and infuses 9 skincare ingredients before the water ever touches a strand.

★★★★★4.9/5Read 1,200+ hair reviews ↓
1 · Choose your supply
Single120 showers · ~3 months · €0.24/shower €39.90
€29.90
Most popular · save 37% Duo · 2 filters240 showers · ~6 months · €0.20/shower €79.80
€50.00
2 · Choose your scent. Mix & match, one per filter

Free shipping on the Duo · 14-day money-back guarantee

✓ 14-day money-back✓ Free returns✓ Ships in 24–48h✓ Secure checkout

MOYA is a cosmetic water-filtration device. Not a hair-loss or medical treatment. Results vary.

1,400+filters shipped in Europe
4.9★from 1,200+ reviews
94%say their hair feels softer
30 sectool-free install
The hidden saboteur

You can't fix your hair
if you don't fix your water.

Your hair touches water more than any product you own 200+ litres a week. If that water is full of chlorine and hard minerals, no shampoo, mask or €60 treatment can win. You're not bad at hair care. You've been doing it in the wrong water.

16:9Perfect problem shotConceptual. What's really in the sprayCloudy glass under a running showerhead next to a clear filtered glass. Moody, editorial, no baked text.
Independently identified in EU tap water

Chlorine · Chloramine · VOCs · Heavy metals · Rust · Microplastics · Lead · Industrial & pharmaceutical residues · Pesticides. All hitting your hair before any product does.

What hard, chlorinated water does to hair

Five problems. One root cause.

01 · FRIZZ & DRYNESS

Straw by mid-day

Chlorine strips the hair's natural oils every wash, lifting the cuticle so hair frizzes and never feels truly hydrated. Whatever conditioner you use.

02 · DULLNESS & BUILDUP

The "can't-rinse-clean" film

Calcium & magnesium leave a mineral coating on every strand: dull, heavy, limp hair. And product that just sits on top.

03 · COLOUR FADE

Your salon money, down the drain

Hard water and chlorine strip and oxidise colour fast. Brassy tones, fade within weeks, appointments that don't last.

04 · BREAKAGE

The hair in the drain

Mineral-stiffened, chlorine-weakened strands snap more easily. More breakage, more split ends, more hair down the plughole.

05 · SCALP

Tight, dry, itchy

The same harshness that dries your skin dries your scalp. Tightness, flakes and itch no "scalp serum" fully settles.

THE ROOT CAUSE

It was never your routine

All five trace back to one thing you've never filtered: the water itself. Fix the water and the rest finally works.

Proof of result

Same hair. Better water. 4 weeks.

BeforeWeek 0Honest "before"Same model, same light, hair-only crop: dry, frizzy, dull. Unretouched.
AfterWeek 4Honest "after"Identical framing & light. Visibly smoother, softer, shinier.

Illustrative customer result. Individual results vary.

3:4Perfect authority shotCredible expert portraitDermatologist / trichologist, white coat, neutral bg.
Dermatologist-backed

“If you're investing in good hair and skincare, make sure your shower water isn't working against it.”

Dr. Mihye Lee, dermatologist · Seoul, South Korea
It actually works

See what 90 days of your water really looks like.

That residue is the chlorine by-product, rust and sediment caught before it reached your hair and scalp.

Free chlorine97%
Rust / iron94%
Sediment / microplastics92%
Heavy-metal traces88%

▣ Replace these % with your verified lab-test figures and link the full report.

1:1Perfect proof shotNew vs used cartridge, macroTwo cartridges side by side: NEW clean core vs USED ~90-day discoloured core. Identical light. Honest, no text.
1:1Perfect ingredients shotEditorial botanical flat-layReal ingredients around an opened filter core on bone surface: chamomile, green tea, coconut, vitamin C&E, hyaluronic. No infographic text.
Dual-action formula

Filter the damage out.
Infuse 9 good things in.

Once the water is filtered clean, it passes a skincare core releasing 9 hair- & skin-loving ingredients. Hyaluronic acid, vitamin C & E, coconut oil, glycerin and more. In a light Chamomile or Green Tea blend.

16:9Perfect payoff shotThe "this is the result" momentSide/back of head, gorgeous healthy hair mid-movement, soft window light. Aspirational, no text.
Worried it won't fit?

Installs in 30 seconds. Fits what you have.

1:1Install A30-second, no toolsHand twisting the filter onto a handheld shower hose. Effortless.
1:1Install BFits rain & fixed headsFilter on a fixed/rain head, flattering angle. Fits common EU fittings.

Universal thread. Handheld, fixed & rain heads. No tools, no plumber.

Moya vs. what you're doing now

Why not just another shampoo?

MOYAClarifying / "repair" shampooSalon glossNothing
Removes the cause (chlorine, minerals) ✗ masks it ✗ temporary
Works on every single wash ✗ strips hair ✗ ~3 weeks
Protects hair colour often fades it re-do & pay again
Helps skin & scalp too
Cost over a year ~€160 €200–400 €400–700
Verified hair reviews

4.9/5 · 1,200+ reviews

94% say their hair feels softer within the first two weeks.

UGCAuthentic customer photoReal-customer phone photo. Candid, not studio.
UGCAuthentic customer photoReal-customer phone photo. Candid, not studio.
UGCAuthentic customer photoReal-customer phone photo. Candid, not studio.
Frizz
★★★★★

“My hair was frizzy no matter the conditioner. Two weeks with MOYA and my hairdresser asked what I'd changed.”

Marta R. · Verified buyer
Colour
★★★★★

“My balayage used to go brassy in three weeks. It's held so much longer since I installed this. The salon noticed.”

Léa D. · Verified buyer
Breakage
★★★★★

“Honestly I just notice way less hair in the drain now and it feels less brittle. Wish I'd done this years ago.”

Sofia M. · Verified buyer

▣ Wire to your live review widget. Keep claims sensory ("feels softer"), not medical.

14-DAY
MONEY
BACK

Wash with it for 2 weeks, risk-free

Use MOYA for two weeks. If your hair doesn't feel softer and look healthier, email us for a full refund. Keep the filter. The only real risk is another year of frizz, fade and breakage.

Hair questions, answered

Before you ask

Yes. By reducing the chlorine and minerals that strip and oxidise colour, many people find their colour holds tone longer between appointments.

It works at the water level, so it benefits every hair type. Curls feel more defined; fine hair feels less weighed down; damaged hair feels smoother.

MOYA isn't a hair-loss treatment. By softening water and removing chlorine, strands are less stiff and stripped, so many customers notice less mechanical breakage. Results are about hair feel and appearance.

Many feel softer hair within the first few washes. Shine, colour longevity and reduced breakage are clearer over 2–4 weeks.

No noticeable pressure drop for the vast majority of showers. Universal thread fits handheld, fixed and most rain heads. Installs by hand in ~30 seconds.

Yes. With the 2-pack you choose a scent for each filter independently: one Chamomile and one Green Tea, or two of the same.

Your hair starts with your water

Give every wash the
MOYA upgrade.

Join 1,400+ people across Europe who stopped blaming their shampoo and fixed their water. 14-day money-back. The only risk is another year of frizz and fade.